Description: Real Photo Post Card - Colorized, Unused. Divided Back Style. No. 54242 Commercial row, Downtown Truckee. Published by Frye and Smith, LTD. San Diego, Ca. Company was established in 1896, Divided Back Style started in 1907 but vehicles appear to be more into the 40s. Veterans Hall in Background, Dedication 1941, High school on Hill, M and E Coffee Shop, S.P. Hotel, Capitol Cafe, Hotel Rex, IOOF Hall.